When they became parents, the creators of Lullaai discovered a world of long sleepless nights.
For months, they were trying many different options to improve their babies’ sleep and finally the help of a Sleep Coach ibas what improved their life quality.
That is why they created an App that combines AI and Sleep Coaches’ personalised advice to improve the sleep of thousands of babies and with it, the life of thousands of families.
In 2020 I started working with them in various areas, from UI to advertising or illustration among others.
A dream Aesthetic
The visual universe is based on the Mariness‘ illustrations. A collection of more than 100 images from which I have helped to articulate a recognisable, friendly and modern aesthetic. From the first screen, Lullaai welcomes you with pastel tones that invite you to relax. We enter a dreamlike world of babies, stuffed animals, sheeps and an endless number of friendly elements that not only decorate but also help us feel comfortable and understand where we are.
App Featured...
and loved App
Constantly evolving, in the most popular app stores we try to show the main benefits of the App, as well as a small preview of what you find in it.
Lullaai has been selected by Apple as featured App of the day thanks mainly to the very high level of satisfaction among the families who use it. Recognition and value that we do not hesitate to show both on social networks and in the stores themselves.
Making lives easier
Ease of use is a maxim throughout the entire interface of the app. Both the access to the content that will help you understand your baby and the importance of routine, as well as the constant communication with your Sleep Coach, has to be as easy and friendly as possible. This is achieved through a clean interface which content us the key and the navigation tools are there for you.
Bedtime
While some contents of the App require our full attention and being awake, there are other areas that are to be used at bedtime. Something that is reflected in the interface. The Perfect Sleep mode is what we activate to record our baby’s sleep and help them sleep better thanks to the relaxing bonding sounds that varies depending on the evolution of their sleep. Since the last thing you want to look at when you go to bed is a dazzling screen the colours here are dark and relaxing.
From phones to the streets
The pandemic has not been easy for anyone but even less so for parents of babies with sleep issues. That is why at the end of 2020, at Lullaai they decided to launch a campaign for England (along with Spain, one if its main markets) using a white humor that makes you smile.
These images are mockups on canopies from around London designed to be published on different online platforms.
More about Lullaai here: